Magazine B #37 TsutayaIn 1983, the first Tsutaya opened its doors in Osaka. Conceived as a lifestyle store by Muneaki Masuda, Tsutaya began as a shop renting and selling books, videos, and music. Since then, it has become an all encompassing Japanese pop culture platform. In 2011, the company behind the Tsutaya project, CCC, introduced an evolved form of the Tsutaya bookstore in Daikanyama. Based on information from the brands T Point membership program, the brand