You Can Now Buy 'The Dress' In Either Blue And Black Or White And Gold The dress was a viral online phenomenon in 2015, centered on a photograph of a dress that people disagreed on whether it was blue and black or white and gold. Within a The dress 10 years later: Is viral dress black and blue or white and gold? abc10.com Dress Black Gold Illusion Striped Dress Illusion Viral Dress Color The Dress Black And Blue The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Is That Dress White and Gold or Blue and Black? The New York Times