Blue or Gold? How the brand behind #TheDress monetised viral success The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times I've been thinking about "the dress" for 10 years. Here's what I've learned. White & Gold Or Blue & Black? Debate Over Dress Color Rages On Beautiful Blue and White Floral Summer Dress Review THE DRESS TURNS 10 YEARS OLD! The dress was a 2015 online viral phenomenon centred on a photograph of a dress. Viewers disagreed on whether the dress was blue and black, or