The Science Behind the Dress Illusion Eyepic Eye Care The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Science Explains Why People Can't Agree On The Color Of This Dress News9.com TheDress one year on eight things we learned from the viral phenomenon Social media The Guardian Neuroscientists Explain Discrepancy Behind "The Dress" Illusion What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience