The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Wedding Dress Dress Color Black Blue Royal Blue Black Gothic Wedding Dress: Lace, Long Sleeves, Plus 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed Internet debates that blue dress (it is blue, right?) The Seattle Times thedress The Australian The Dress: A Black and Blue Debate Over the Color of a Dress Stirs Social Media WSJ