The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Color scientists explain the dress that went viral RIT Kivary Strapless White and Black Lace Appliques Beaded Gothic Taffeta Wedding Dresses US2 at Amazon Women's Clothing store TheDress one year on eight things we learned from the viral phenomenon Social media The Guardian Women's White Elegant Birthday Evening Party Strapless Long Dress Summ So Really, What Color is This Dress? Memebase Funny Memes