The dress was a 2015 online viral phenomenon centred on a photograph of a dress. Viewers disagreed on whether the dress was blue and black, or white and gold : r wikipedia The Dress Debate SETTLED: Black And Blue Or White And Gold? TODAY YouTube USE YOUR ILLUSION. The Hundreds The dress was black and blue, but the conditions of the photograph caused many to perceive it as white and gold, creating debate. Within a week, more than ten million tweets had Dress Sneakers for Men Allen Edmonds Top variables that correlate with Popularity of the 'the dress black blue white gold' meme