The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The color doesn't matter the dress is ugly CNN Is This Dress Blue And Black Or White And Gold? Here's What The Experts Say Science explains how time spent outdoors colors your view of #thedress Los Angeles Times The Truth About the Dress: Black and Blue Explained TheDress: What's the science behind its true color? CSMonitor.com