The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example File:The blue and black dress (6 px).gif Wikimedia Commons Original Penguin Golf Veronica Dress Women's Dress Bright White : LG The Roman Originals Black and Blue Dress Business Insider Optical illusion dress inspires Halloween outfit in blue, black, white and gold Daily Mail Online Remember when the internet went absolutely nuts on the colour of a dress? The dress was blue and black. The original viral poster, Caitlin McNeill, later said it was a black and blue dress