Zendaya at the premiere of The Drama: something old, something new, something borrowed and now it's giving something blue So yesthe most viral dress ever: blue and black or wait, white 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed Blue cocktail dress with gold heels Color scientists explain the dress that went viral RIT The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Successful Styling What Color Jewelry Goes Navy Blue Dress