The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Man in blue dress shirt and black dress pants standing photo Free Business Image on Unsplash TheDress couple: 'we were completely left out from the story' BBC News 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Zendaya's Sheer Midnight Blue Gown Has Strategically Placed String