There are many reasons youth might vape. The effects of nicotine, E cigarette marketing and advertising, the availability of appealing flavors, and social influences all play a role in why youth start and or Advertising materials Youth vaping Australian Government Department of Health, Disability and Ageing Study: Kids Distracted By Misleading Warnings In E Cigarette Ads WOSU Public Media E cigarette industry spends millions on discounts and sampling, practices that help recruit young users Various advertisements for electronic cigarettes and vaping devices Download Scientific Diagram Vape companies borrow from Big Tobacco ad playbook