The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely FDA announces first approval of fruit flavored e cigarettes for adults FDA approves Juul's tobacco and menthol e cigarettes Reuters JUUL LABS ACTION PLAN Juul Labs What is a Juul? We investigate the rise of the popular vape British GQ British GQ New Juul Flavors Coming The FDA agreed to allow the sale of Juul's tobacco and menthol flavored e cigarettes after ordering them to temporarily remove its products from the market three years ago.