The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, FDA and Juul: Ban on e cigarettes leaves impact on students, business Teen vaping: FDA weighs ban on flavored e cigarette liquid How Much Does a Juul Cost? Your 2025 Pricing Guide Inline Vape LLC The company must stop selling and distributing these products. In addition, those currently on the U.S. market must be removed, or risk enforcement action, the FDA said after ordering Juul Labs Inc. FDA reverses US marketing halt on Juul vaping products