Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune FDA Authorizes Juul E Cigarettes in Tobacco and Menthol Flavors Tobacco Reporter Teens say they don't vape, they 'Juul.' That makes the activity hard to track Los Angeles Times Tiny juul device getting U.S. teens hooked on vaping F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times California Menthol Vape Ban: About the California Flavored Tobacco Ban JUUL