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BERGER, Jonah: Contagion - Comment se créent les tendances
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BERGER, Jonah: Contagion - Comment se créent les tendances
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BERGER, Jonah: Contagion - Comment se créent les tendancesPourquoi certains produits et services dclenchent ils un vritable buzz ? Comment se fait il que certains messages ou ides se rpandent comme une trane de poudre ? Comment expliquer la viralit des contenus brillants ou stupides, utiles ou superflus, chers ou gratuits ? Des vtements qu'on porte aux prnoms qu'on choisit pour nos enfants en passant par les gadgets technos qu'on achte ou les vidos qu'on regarde sur YouTube, plus que jamais les ides et les
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BERGER, Jonah: Contagion - Comment se créent les tendances
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